Our identity · A practical starting point

Furniture is only the beginning.

Our identity reflects the care, dignity, and fresh start behind every furnished home. Use these current visual foundations when preparing FFM materials.

Download the FFM logo

Visual foundations

Recognizably FFM.

This guide documents the colors, type styles, and logo artwork currently used across FFM Connect. Follow the existing site as your reference when creating new materials.

Logo artwork

The downloadable SVG is the white logo artwork used on dark backgrounds. Keep it intact, maintain its proportions, and use it where it has clear contrast.

Download SVG ↗

Color palette

Warm, grounded, and clear.

These values are sampled from the current FFM Connect visual system.

FFM burgundy

#690022

Primary identity color

Evergreen

#173F36

Grounding color for headers and feature areas

Warm gold

#D9B56D

Accent for calls to action and highlights

Soft cream

#F4F2ED

Warm neutral background

Typography

Pair expressive headlines with plain, readable copy.

Georgia for headlines

Arial or Helvetica for body text, labels, and interface copy.

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